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Straight Talk “Domain Names”

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A “domain name” is the part of a URL web address that is generally readable by a human, such as “doster.law.” Any name registered in the so-called “domain name system” (DNS) is a domain name, and names are registered to the DNS through private companies called “domain name registers.”

Various laws allow a domain name owner, in specific circumstances, to file a lawsuit (or pursue private arbitration) against those attempting to redirect traffic from a domain name in unfair ways, such as through a confusingly similar domain name (called “cybersquatting”).

Cybersquatting dovetails into trademark law because a cybersquatting claim generally requires the domain owner to also own a trademark registration for the words that appear in the domain name.

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All cybersquatting strategy involves registering a domain that is somehow similar to a target domain, where the target domain is usually a heavily-visited website. There are a variety of ways to do this.

“Typosquatting” or “fake URL” or “URL hijacking” or “look-alike domain”

A domain name that is similar to a heavily-visited website, or famous trademark, but with an intentional misspelling or missing punctuation (think: guccci.com).

Combosquatting

A domain name that has no misspellings, but adds an additional word to a domain (think: gucci-support.com)

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